As they say the first impression may be the most lasting one, what do you consider leaves an impression of an organization on its customers? Correct! The business logo is the company’s first impression.
The next question that arises is if the top management be actively involved with designing a custom logo because of their business or should they just leave it with their design team or a third party design studio? Nowadays custom logo floor mats wish to be more personal with their customers, as the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it could be turned into a nice process if the following are kept in mind when making a custom logo:
FONT
Logos mostly fail because of a poor font choice. It’s rather a little difficult to select a font that will catch attention instead of let the identity be ignored. Certain tips can ease the choice of font:
? Avoid using common fonts, fonts that are used by almost all. Work with a unique font that may make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t make an effort to get too creative by developing a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? Sometimes using two types of fonts makes your logo more communicative.
COLOR
One should use colors to their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brand appeals to may be the sense of sight. If your logo isn’t appealing to the attention how can one be drawn to your brand or business? Carefully choose the image that may represent your company make sure it is in line with what your organization does and in line with your company’s mission statement.
Another problem that arises with regards to image selection is downloading a graphic for your logo without realizing it’s already used by way of a company in the related or unrelated industry. Leading to numerous legal charges and issues.
COMPANY GOAL
Lastly & most importantly don’t forget your goal. Your final goal is brand recognition. By considering your logo customers should instantly have the ability to recall your brands or business.